Join the contemporary stitch revolution with Fleur Woods.

Create authentic embroidery art that sets your heart on fire.

Watch this video.

“I can't believe I created that!”

It’s a phrase you’ve wanted to say for a while…

But in order to get there, it feels like there’s so much in your way;

  • Tackling design and composition, so you can create unique artwork
    when you don’t really know all the rules. 
  • Choosing the best materials from your stash,
    because you love them all!
  • Curating which colours and textures work together
    without looking like a jumbled mess.
  • Deciding which stitch is best to use and how to tie them all together.
  • Finding the will to put in the hard yards to finish a piece
    when you’re not even sure you’ll like the end result.  

Can you relate to any of these points?

Please know that if you feel guilty about starting (another) new creative project with so many other unfinished projects already on the go, you’re not alone.

Just begin and the story
will tell itself

Hi, I’m Fleur Woods, a contemporary embroidery artist from New Zealand, and I’m here to share my own mixed media techniques and guide you through processes that support genuine creativity.

I can’t wait for you to;

  • Fall in love with the very process of embroidery itself.
  • Find the colours and imagery that feel like magic to you.
  • Forget the rules and relax into your creative authenticity.
  • Develop the knowledge to compose one-of-a-kind textile collages.
  • Never feel guilty about starting another embroidery project again!

We all need a jumping-off point, a simple framework to follow and most importantly to find joy in our creative process so we can ultimately get to that holy grail of finished embroidery artwork! 

And there’s nothing like creating together with a bunch of like-minded people to share the journey with so I’m thrilled to invite you to learn with me through my new online course.

Just begin and the story will tell itself

Hi, I’m Fleur Woods a contemporary embroidery artist from New Zealand and I’m here to share my own mixed media techniques and guide you through processes that support genuine creativity.

I can’t wait for you to;

  • Fall in love with the very process of embroidery itself.
  • Find the colours and imagery, that feel like magic to you.
  • Forget the rules and relax into your creative authenticity.
  • Develop the knowledge to compose one-of-a-kind textile collages.
  • Never feel guilty about starting another embroidery project again!

We all need a jumping-off point, a simple framework to follow and most importantly to find joy in our creative process so we can ultimately get to that holly grail of finished embroidery artworks! 

And there’s nothing like creating together with a bunch of like-minded people to share the journey with so I’m thrilled to invite you to learn with me through my new online course.

Are you ready to fall in love with the process of
mixed-media embroidery?

Introducing…

The contemporary stitch revolution that will
change the way you look at embroidery forever!

Designed and developed in partnership
with Fibre Arts Take Two.

I'm on a stitch journey!

As someone who had cross-stitched & followed patterns for years – I knew a few stitches but felt I had not a creative bone in my body. Through Fleur’s gentle & encouraging manner and generous skill sharing, I have made some things that no longer get stuffed in the cupboard unfinished but are displayed proudly in my home. I now feel cheated if I have a day without stitching – it’s a great calm at the end of a busy day. Thanks to Fleur, I am on a stitch journey! – Michelle

Connect your hand, head & heart
as you...

  • Discover what stitches form your unique mark making.
  • Uncover the joy in your creative process within a framework that supports creativity. 
  • Untangle your knowledge of embroidery materials and let go of the rules
    so you can shed a few layers of restriction.
     
  • Feel the fun and freedom of creating painted linen backgrounds by incorporating
    a unique mixed media approach
    into your art practice. 
  • Return to the joy of your childhood! Build 3D elements inspired by nature
    to add texture and depth to your fibre art.
  • Find a faster approach to traditional hand embroidery through punch needling
    so you can
    create delicious textural rockpools.

Layer, collage, draw and design original and authentic textile artworks that will make your heart sing with joy

Here’s how your Joyful Embroidery journey will unfold
Step into Fleur’s world of
florals, fibres & natural textures…

Connecting with your materials and tools is the foundation to creating with confidence and in this module, Fleur shares her gold nuggets for removing creative barriers. 

  • Learn some simple rules to create time and space to pick up a project and
    get stitching at any time! 
  • Uncover how to edit and curate your supplies for each project,
    an essential part of the creative storytelling process. 
  • You will learn how to plan to have no plan, which gives you both a
    place to start and enjoy plenty of freedom for the work to evolve as you go.

Walk away feeling comfortable with your materials, gaining a better understanding of the ‘what and why’ of the supplies needed throughout this course.

Colour can bring joy or utter confusion. As the most requested topic in Fleur’s live workshops, it was necessary to dedicate an entire module to it, so you become familiar with the ‘rules’ and then break them to create your unique colour stories.

  • Identify your own personal colour palette. It’s the first step to
    creating authentic and recognizable artwork.
  • Take a fun and relaxed journey through the basics of colour theory so you can
    bring balance to your work and enhance your storytelling.
  • Discover how colour and composition work together, and how texture can
    affect colour and enhance your design.  

By the end of this module, you’ll be excited to create your own designs with the confidence to
resolve colour overload and understand how the placement of colour is key to making your composition sing! 

Find newfound freedom; from complete beginners to more advanced stitchers you’ll be amazed how every stitch is as individual as you. It’s time to discover your personal mark-making.   

  • You’ll uncover Fleur’s go-to stitches, work with different fibres, play with scale,
    density and texture to learn how different marks can communicate form.
  • Create a beautiful stitch sampler ‘sketch page’ to learn new stitches as a
    reference guide for projects and an ever-evolving place to warm up.
  • Identify what stitches you enjoy the most and what materials resonate with those
    stitches so that you can sink in and enjoy the process. 

Be rewarded with a fresh perspective on stitching, and with further creative restrictions removed, you’ll begin to relax into your authentic mark-making and fall in love with your process!

Playing is something that we don’t do often enough as adults, this module is all about getting a little messy and having fun. Learn Fleur’s signature techniques to create beautiful backdrops that are lovely to stitch. 

  • Learn the secrets to getting better results when creating your own unique backdrops,
    whilst still being easy to stitch through! 
  • Explore several simple techniques to create beautiful washes,
    drips and watermarks with abstract effects. 
  • Create your perfect shade of linen to complement your individual colour palette to
    add depth and individuality to your work.

Your desire to paint and stitch will be quenched by learning this unique mixed media approach to creating individual embroidery artwork.  

Drawing and design will no longer be dirty words as you enjoy adding these essential elements of every unique embroidery artist toolkit into your own. 

  • Unlock how a foundational design guides you and actually allows space
    for freedom of expression and organic evolution.
  • Explore how drawing, tracing, and printed fabrics can create the base of
    your designs and learn to compose multiple images
  • Get practical hands on experience by stitching your own floral arrangement
    embedding the importance of base layering and borders. 

Walk away with the confidence and multiple ways to transfer imagery onto your fabric, laying the foundations to build your artwork and tell your own story. Fleur has even included some templates for those who are ‘just not’ into drawing!

The slow nature of hand embroidery is delightful, but it’s time to mix it up a little to achieve quicker results inspired by the natural textures found in nature. 

  • Take a walk with Fleur to her most treasured beach and discover how you can borrow
    colours and textures from nature, transforming them into abstracted fibre forms. 
  • Master the punch needling technique from different needles and fabric and
    uncover tips for smooth and steady stitching.
  • Use wool as a base to create textural rockpools, a forest floor or other
    textural or abstract pieces.

Feel your creativity boost with new fibre tricks up your sleeve. Relish the fact that these simple techniques have opened up your creative practice and allowed you to approach your work from a more textural perspective, with the skills to create texture easily and quickly.

Set your inner child free and challenge its curiosity and sense of joy by making handbuilt elements to use for future textural works.

  • Make clay beads and organic forms to use as elements in your artwork,
    it’s like playdough for adults and you’ll love it! 
  • Enjoy hand-building fibre elements as a great way to add height,
    texture and form to your pieces. 
  • Learn to group elements and audition them so that nothing is permanent with
    Fleur’s zero adhesive approaches. 

Your contemporary embroidery toolkit is beginning to overflow as you add another way to work with thread and fibre that doesn’t require the exacting techniques of some more traditional forms of embroidery.

To extend your learning from your mini floral embroidery project and your foray into natural textures, it’s the perfect time to geek out on all the details as you learn different ways to build up the textures and colours in your work with stitch.

  • Work back into your stitching to explore intricate details and undergo
    further explorations of colour and texture. 
  • Build up the textures and colours in your work and explore ways to add
    outlines and illustrative elements that will help define your stitched imagery.
  • Take a deep dive into Fleur’s finished artworks to see examples of how important
    the finer details are when completing your artwork. 

You’ll be bursting with joy at the end of this module. The satisfaction you’ll get from seeing your work elevate into something more visually exciting and more meaningful is truly magic.

You’ve come a long way, and it’s time to celebrate the accumulation of your knowledge with a beautiful project to design your own textile collage. 

  • Dig back into the stash of lovely treasures you created or collected initially
    and explore how to make a base for your collage.
  • Discover simple ways to attach your collage elements, and how to blend your stitches
    over the edges of collage pieces to create more cohesive imagery.
  • Learn to troubleshoot challenges along the way and enjoy putting your colour and
    composition theory to practice as you create a unique design. 

You’re now ready to throw all those sensible ideas in the bin and just have a good old play and explore the process of textile collage in your way. You won’t be in a hurry to complete this piece as you’ll be completely absorbed in the process and relaxed knowing you’ll know how to conquer any roadblocks that may cross your creative path.

Let Fleur give you a behind the scenes look into an often overlooked part of the process; how to complete and finish your fibre projects, honouring the creative process and beautifully presenting your work. 

  • Learn ways to finish your piece in a contemporary way so you can
    display, exhibit, or share with pride
    and discover budget-friendly display options.
  • Enjoy finishing your work, being able to describe it to share the intention behind
    your creation knowing this is just as valid as creating the work in the first place.
  • Walk away with pride knowing you value your creativity and when the time is right
    you’ll have the knowledge to present your contemporary embroidery work in the best light. 

Congratulations, you are now ready to display your work where others can appreciate it and experience some of the beautiful energy you’ve given it. 

Here’s how your Joyful Embroidery journey will unfold
Step into Fleur’s world of
florals, fibres & natural textures…

Connecting with your materials and tools is the foundation to creating with confidence and in this module, Fleur shares her gold nuggets for removing creative barriers. 

  • Learn some simple rules to create time and space to pick up a project and
    get stitching at any time! 
  • Uncover how to edit and curate your supplies for each project,
    an essential part of the creative storytelling process. 
  • You will learn how to plan to have no plan, which gives you both a
    place to start and enjoy plenty of freedom for the work to evolve as you go.

Walk away feeling comfortable with your materials, gaining a better understanding of the ‘what and why’ of the supplies needed throughout this course.

Colour can bring joy or utter confusion. As the most requested topic in Fleur’s live workshops, it was necessary to dedicate an entire module to it, so you become familiar with the ‘rules’ and then break them to create your unique colour stories.

  • Identify your own personal colour palette. It’s the first step to
    creating authentic and recognizable artwork.
  • Take a fun and relaxed journey through the basics of colour theory so you can
    bring balance to your work and enhance your storytelling.
  • Discover how colour and composition work together, and how texture can
    affect colour and enhance your design.  

By the end of this module, you’ll be excited to create your own designs with the confidence to
resolve colour overload and understand how the placement of colour is key to making your composition sing! 

Find newfound freedom; from complete beginners to more advanced stitchers you’ll be amazed how every stitch is as individual as you. It’s time to discover your personal mark-making.   

  • You’ll uncover Fleur’s go-to stitches, work with different fibres, play with scale,
    density and texture to learn how different marks can communicate form.
  • Create a beautiful stitch sampler ‘sketch page’ to learn new stitches as a
    reference guide for projects and an ever-evolving place to warm up.
  • Identify what stitches you enjoy the most and what materials resonate with those
    stitches so that you can sink in and enjoy the process. 

Be rewarded with a fresh perspective on stitching, and with further creative restrictions removed, you’ll begin to relax into your authentic mark-making and fall in love with your process!

Playing is something that we don’t do often enough as adults, this module is all about getting a little messy and having fun. Learn Fleur’s signature techniques to create beautiful backdrops that are lovely to stitch. 

  • Learn the secrets to getting better results when creating your own unique backdrops,
    whilst still being easy to stitch through! 
  • Explore several simple techniques to create beautiful washes,
    drips and watermarks with abstract effects. 
  • Create your perfect shade of linen to complement your individual colour palette to
    add depth and individuality to your work.

Your desire to paint and stitch will be quenched by learning this unique mixed media approach to creating individual embroidery artwork.  

Drawing and design will no longer be dirty words as you enjoy adding these essential elements of every unique embroidery artist toolkit into your own. 

  • Unlock how a foundational design guides you and actually allows space
    for freedom of expression and organic evolution.
  • Explore how drawing, tracing, and printed fabrics can create the base of
    your designs and learn to compose multiple images
  • Get practical hands on experience by stitching your own floral arrangement
    embedding the importance of base layering and borders. 

Walk away with the confidence and multiple ways to transfer imagery onto your fabric, laying the foundations to build your artwork and tell your own story. Fleur has even included some templates for those who are ‘just not’ into drawing!

The slow nature of hand embroidery is delightful, but it’s time to mix it up a little to achieve quicker results inspired by the natural textures found in nature. 

  • Take a walk with Fleur to her most treasured beach and discover how you can borrow
    colours and textures from nature, transforming them into abstracted fibre forms. 
  • Master the punch needling technique from different needles and fabric and
    uncover tips for smooth and steady stitching.
  • Use wool as a base to create textural rockpools, a forest floor or other
    textural or abstract pieces.

Feel your creativity boost with new fibre tricks up your sleeve. Relish the fact that these simple techniques have opened up your creative practice and allowed you to approach your work from a more textural perspective, with the skills to create texture easily and quickly.

Set your inner child free and challenge its curiosity and sense of joy by making handbuilt elements to use for future textural works.

  • Make clay beads and organic forms to use as elements in your artwork,
    it’s like playdough for adults and you’ll love it! 
  • Enjoy hand-building fibre elements as a great way to add height,
    texture and form to your pieces. 
  • Learn to group elements and audition them so that nothing is permanent with
    Fleur’s zero adhesive approaches. 

Your contemporary embroidery toolkit is beginning to overflow as you add another way to work with thread and fibre that doesn’t require the exacting techniques of some more traditional forms of embroidery.

To extend your learning from your mini floral embroidery project and your foray into natural textures, it’s the perfect time to geek out on all the details as you learn different ways to build up the textures and colours in your work with stitch.

  • Work back into your stitching to explore intricate details and undergo
    further explorations of colour and texture. 
  • Build up the textures and colours in your work and explore ways to add
    outlines and illustrative elements that will help define your stitched imagery.
  • Take a deep dive into Fleur’s finished artworks to see examples of how important
    the finer details are when completing your artwork. 

You’ll be bursting with joy at the end of this module. The satisfaction you’ll get from seeing your work elevate into something more visually exciting and more meaningful is truly magic.

You’ve come a long way, and it’s time to celebrate the accumulation of your knowledge with a beautiful project to design your own textile collage. 

  • Dig back into the stash of lovely treasures you created or collected initially
    and explore how to make a base for your collage.
  • Discover simple ways to attach your collage elements, and how to blend your stitches
    over the edges of collage pieces to create more cohesive imagery.
  • Learn to troubleshoot challenges along the way and enjoy putting your colour and
    composition theory to practice as you create a unique design. 

You’re now ready to throw all those sensible ideas in the bin and just have a good old play and explore the process of textile collage in your way. You won’t be in a hurry to complete this piece as you’ll be completely absorbed in the process and relaxed knowing you’ll know how to conquer any roadblocks that may cross your creative path.

Let Fleur give you a behind the scenes look into an often overlooked part of the process; how to complete and finish your fibre projects, honouring the creative process and beautifully presenting your work. 

  • Learn ways to finish your piece in a contemporary way so you can
    display, exhibit, or share with pride
    and discover budget-friendly display options.
  • Enjoy finishing your work, being able to describe it to share the intention behind
    your creation knowing this is just as valid as creating the work in the first place.
  • Walk away with pride knowing you value your creativity and when the time is right
    you’ll have the knowledge to present your contemporary embroidery work in the best light. 

Congratulations, you are now ready to display your work where others can appreciate it and experience some of the beautiful energy you’ve given it. 

Here's a Sneak Peek of What’s Inside

Watch this video Fleur created for you

Fleur has built a brand, and wants to show you how too!

In this exclusive Joyful Embroidery BONUS, you’ll learn Fleur’s top tips on:

  • Social Media
  • #Hashtags
  • Choosing Your Vibe
  • Websites and Newsletters
  • Brand Collaborations
  • Asking the Rights Questions
  • Trusting Your Gut

You’ll walk away being able to create and curate your own authentic social media space and collaborate with confidence to tell meaningful stories.

In this exclusive Joyful Embroidery BONUS, you’ll learn Fleur’s top tips on:

  • Social Media
  • #Hashtags
  • Choosing Your Vibe
  • Websites and Newsletters
  • Brand Collaborations
  • Asking the Right Questions
  • Trusting Your Gut

You’ll walk away being able to create and curate your own authentic social media space and collaborate with confidence to tell meaningful stories.

How it All Comes Together…

Once enrolled, you’ll gain instant & lifetime access to the following
lessons & training:

  • 10 modules, broken down into beautifully filmed video lessons that you can access through our easy to use Fibre Arts Take Two learning platform, pause and rewatch at any time.
  • Download Fleur’s Foundational Resource Guides and Action Tasks that follow the course curriculum to further stitch your learning together.
  • Exclusive access to the Joyful Embroidery Facebook group, where you’ll interact and be inspired by a world of joyful stitches and creatives just like you!

Once enrolled, you’ll gain instant & lifetime access to the following
lessons & training:

  • 10 modules, broken down into beautifully filmed video lessons that you can access through our easy to use Fibre Arts Take Two learning platform, pause and rewatch at any time.
  • Download Fleur’s Foundational Resource Guides and Action Tasks that follow the course curriculum to further stitch your learning together.
  • Exclusive access to the Joyful Embroidery Facebook group, where you’ll interact and be inspired by a world of joyful stitches and creatives just like you!

Enjoy 8 weeks of invaluable Tutor Interaction
in the following ways:

  • Share your work and ask questions gaining further guidance within the Joyful Embroidery student community with daily comments and feedback from Fleur and the team at the Fibre Arts Take Two team.
  • Access exclusive weekly video updates from Fleur herself addressing your most frequently asked questions. 
  • Participate in two live Q&A sessions where you can ask the questions live or in advance. All sessions are broadcast on multiple platforms to ensure an inclusive experience, are recorded and are available to enjoy anytime within your Fibre Arts Take Two learning platform.

Enjoy 8 weeks of invaluable Tutor Interaction in the following ways:

  • Share your work and ask questions gaining further guidance within the Joyful Embroidery student community with daily comments and feedback from Fleur and the team at the Fibre Arts Take Two team.
  • Access exclusive weekly video updates from Fleur herself addressing your most frequently asked questions. 
  • Participate in two live Q&A sessions where you can ask the questions live or in advance. All sessions are broadcast on multiple platforms to ensure an inclusive experience, are recorded and are available to enjoy anytime within your Fibre Arts Take Two learning platform.

Fleur Woods Invites You to Join the Joyful Embroidery Contemporary Stitch Revolution.

Do what feels right

Fleur’s energy and humour just make the best combo for a teacher. It’s so rare and lovely to be inspired by someone who just does what feels right to them. – Steph

This Course Is For You If You’re Ready To:

  • Feel the freedom of a ‘no rules, only possibilities’ approach that is akin to
    Fleur’s self-taught studio practice.
  • Expand your creative toolkit & find your mark to create truly individual artwork
  • Explore colour and composition and learn to troubleshoot common pitfalls to
    grow your creative confidence.  
  • Experience the fun of combining paint, linen and hand-built elements to
    add texture and depth to your work.
  • Express yourself authentically to tell your story through stitch.

This Course Is For You If You’re Ready To:

  • Feel the freedom of a ‘no rules, only possibilities’ approach that is akin to
    Fleur’s self-taught studio practice.
  • Expand your creative toolkit & find your mark to create truly individual artwork
  • Explore colour and composition and learn to troubleshoot common pitfalls to
    grow your creative confidence.  
  • Experience the fun of combining paint, linen and hand-built elements to
    add texture and depth to your work.
  • Express yourself authentically to tell your story through stitch.

You’re Protected

With Our 100% Risk-Free Guarantee

This course has been created to the highest standards. Professionally filmed and crafted for your viewing pleasure.

Through Fleur’s expert guidance, you will have the opportunity to get a behind-the-scenes insight into the artistic viewpoint of a contemporary embroidery stitch artist and learn new techniques and processes.

Joyful Embroidery tuition is for immediate and lifetime access. Payment plans are available; please see below for details.

We also offer a 100% satisfaction guarantee! If you’ve viewed less than 10% of this course within the first 7 days, we’ll happily purchase the course back from you.

We’re confident that if you do the work and engage with your tutor, you’ll benefit enormously from this experience. And we’re happy to back that up with our risk-free guarantee.

You’re Protected

With Our 100% Risk-Free Guarantee

This course has been created to the highest standards. Professionally filmed and crafted for your viewing pleasure.

Through Fleur’s expert guidance, you will have the opportunity to get a behind-the-scenes insight into the artistic viewpoint of a contemporary embroidery stitch artist and learn new techniques and processes.

Joyful Embroidery tuition is for immediate and lifetime access. Payment plans are available; please see below for details.

We also offer a 100% satisfaction guarantee! If you’ve viewed less than 10% of this course within the first 7 days, we’ll happily purchase the course back from you.

We’re confident that if you do the work and engage with your tutor, you’ll benefit enormously from this experience. And we’re happy to back that up with our risk-free guarantee.

Create with joy & purpose.
Connect with textiles that instinctively sing to your soul.

Meet Fleur Woods

Based in the beautiful rural village of Upper Moutere (near Nelson, New Zealand) & surrounded by vineyards, hop farms, orchards and country gardens, Fleur Woods is an artist whose work is primarily inspired by nature. 

Coming to stitch as a mixed media artist, Fleur has taught herself a variety of embroidery techniques which generally don’t follow traditional embroidery but beautifully serve the kind of mark making and the variety of mixed media she enjoys. 

Stitch for Fleur has become a source of joyful mark making that allows her to express her reverence for nature through colour, texture and form, and she can’t wait to share this with you. 

Meet Fleur Woods

Based in the beautiful rural village of Upper Moutere (near Nelson, New Zealand) & surrounded by vineyards, hop farms, orchards and country gardens, Fleur Woods is an artist whose work is primarily inspired by nature. 

Coming to stitch as a mixed media artist, Fleur has taught herself a variety of embroidery techniques which generally don’t follow traditional embroidery but beautifully serve the kind of mark making and the variety of mixed media she enjoys. 

Stitch for Fleur has become a source of joyful mark making that allows her to express her reverence for nature through colour, texture and form, and she can’t wait to share this with you. 

Meet Fleur Here…

Frequently Asked Questions

A sneak peek inside the course with a special welcome from Fleur.

A final note from Fleur

“I believe, I was given the gift of embroidery.

The moment I chose to pick up a needle and thread I felt the women of past generations
behind me,  just there, giving me everything I needed at that moment.

I felt connected to it as a medium and a mark making tool. It was the key to unlocking a
creative door and I realised my purpose was to share that with others.

When I sit quietly and create it is just pure magic.

It is my wish that by honouring our creative spirit we give others encouragement
and permission to enjoy, engage and explore theirs more openly.

I hope you can join me, Fleur

Are you ready to honour your creative spirit?